Theater play video: ¡Ay, Carmela!
"¡Ay, Carmela!" is a play product of interventions of Social Art for Behaviour Change - SABC. Carmela is a woman who resists the use of filters, arguing that she has been drinking well water for a long time, and it is not necessary to use chlorine or filters to improve water quality, until one day she finds herself in trouble with her husband.
She learns about behaviours such as treating drinking water at home, applying at least one method of disinfection (chlorinating, filtering and boiling) and cleaning the bucket, lid and faucet containers for storing treated water and the filter container.
The Nicaragua Rural Project is an initiative from Lazos de Agua, a program of the Inter-American Development Bank (IDB), The CocaCola Foundation, FEMSA Foundation and One DropTM Foundation. This project is implemented through One Drop's A·B·C for SustainabilityTM model and Social Art for Behavior ChangeTM (SABC) approach. Learn more about Nicaragua Rural project here.