Art: the universal and borderless language
That connects and transforms communities from the heart and emotions.
Social Art makes a difference in
Lazos de Agua Program
Through Social Art, communities are the protagonists of change, participating from the design stage in the co-creation of interventions to have a better quality of life, through access to Water, Sanitation and/or Hygiene (WASH).





The SABCTM approach as well as the A·B·C for SustainabilityTM model have been developed by the One Drop Foundation, founding and strategic implementing partner of the Lazos de Agua Program.

"In the various projects in which Lazos de Agua collaborates, we have the opportunity to witness very human and sincere experiences. The encounters, those moments when people sit together to live the experience, allowing, for example, women participants of a puppet workshop in Mexico, to talk about their dreams as mothers, their dreams as women. They engage in artistic creation by proposing solutions to their community's problems. This process reveals the great creative capacity generated by the respectful space of dialogue and art. We have moved from awareness to mobilization!"
Isabelle Viens, expert in Social Art for Behavioural Change for Lazos de Agua | One Drop Foundation
Social Art is key to making WASH's initiatives sustainable
Art is the key
Experiments by the American researchers John and Béatrice Lacey have shown that the heart sends more information to the brain than the brain does to the heart. This provides a direct link between feeling and knowing and shows what art can do to change behavior in a lasting way.

13% increase
in the practice of handwashing with soap and water at important moments

34% increase
in proper payment of water service fees

9% increase
in the treatment of drinking water in the home

12% increase
in the safe storage of drinking water at home
The SABC approach
INSPIRES, ACTIVATES and SUPPORTS.
When emotion is mobilized, there are more motivators to act from feeling, knowledge and reason. Art stimulates this communication between the heart and the brain to finally have a positive impact on people's quality of life.
Lazos de Agua Program Social Art Projects:
Sustainable innovation

The process of these murals allows all designs to be unique and original. Each school and community vibrates through its mosaic mural!
Muralazos is currently present in all our Lazos de Agua Program projects.

Do you want to know in depth the origin of this approach and its relationship with Cirque du Soleil?
Find out more about the One Drop Foundation's work in the rest of the world.